Shopping in Austria isn’t cheap, but international visitors can make use of the VAT (sales tax) return on their purchases, which makes prices more reasonable. Popular Austrian souvenirs are mostly edible, such as the famous sacher torte (chocolate cake), Mozartkugeln (chocolate marzipan balls), speck (smoked bacon), and Zotter chocolates. Cooks and salad lovers should take home a bottle of Styrian pumpkin seed oil. This fragrant and tasty oil, which is also healthy, is a great dressing for salad, pasta, and soups. Austrian schnapps (distilled liquor) is also a good souvenir, and there are many popular flavors, but Himbeergeist (raspberry schnapps) is one of the most delicious.

Austria is, of course, known for its wonderful handicrafts. However, truly handmade items are not cheap, so if the price seems a little too reasonable, it probably wasn’t made locally. Popular clothing choices are dirndl (traditional Austrian dresses for women), lederhosen (leather pants for men), felt hats, felt sweaters, and suede and stitched items. Although pricey, a loden coat or jacket is well worth the money. Loden is a water-resistant wool material made without removing the lanolin in sheep’s wool and a good quality loden coat can easily be handed down from generation to generation. On Saturdays, there is a huge flea market in the Naschmarkt area as well. But if you are interested in unique clothes, you should go a little further within the 7th district.

Other signature handicrafts include wood carvings, items made from deer antlers, hand-painted porcelain, Swarovski crystals, and leather goods. Handmade Christmas ornaments are also a good choice but are difficult to find out of season. The best place to get festive items is at a Weihnachtsmarkt (Christmas market). These special markets usually take place from November to December in almost every city and town. Just behind the big commercial shopping street Mariahilfer Straße, you can find small boutiques as well as Austrian and international designers in Lindengasse, Siebensterngasse, Kirchengasse, and this neighborhood.

Most shopping in the cities is still done on so-called shopping streets, some of which are pedestrian-only. The most popular in Vienna are Mariahilfer Strasse, Kärtner Strasse, and Favoritenstrasse; in Linz, Linzer Landstrasse; in Innsbruck, Maria Theresien Strasse; in Graz, Hauptplatz and Herrengasse; in Salzburg, Linzergasse and Getreidegasse.

Shopping is a pleasure in Vienna – elegant boutiques, department stores, and specialty shops are clustered in the city center as well as the surrounding districts, interspersed with cafes and bars for those necessary breaks. Shopping streets and pedestrian zones offer luxury goods and good values at jeweler’s shops as well as antique stores, art stores, and fashion designer boutiques.

Vienna, the enchanting capital of Austria, is not just a haven for classical music and historical architecture enthusiasts but also a paradise for shopaholics. In this guide, we’ll embark on a retail journey through the best areas for shopping in Vienna, each offering a unique blend of history, culture, and modern trends.

1. Mariahilfer Strasse: At Mariahilfer Strasse this cool and contemporary fashion street you will find a wealth of cool and hip labels along Vienna’s longest and liveliest shopping street. Browse its department stores and malls such as Herzmansky and Gerngross and enjoy a wide range of eateries for all budgets. You’ll also be able to discover the latest footwear trends thanks to the many shoe shops, from Vans and Foot Locker to Ecco and Puma. For denim fashion, Diesel’s flagship store takes center stage alongside Vero Moda, Benetton, S Oliver, and German department store Peek & Cloppenburg.

2. Kohlmarkt: Kohlmarkt is a glamorous jewellery venue and a heritage destination. No shopping trip to Vienna would be complete without a stroll along this pedestrianized zone of fine Viennese jewelry boutiques. Kohlmarkt is located in the heart of the city and is referred to as the ‘Golden U’ of Vienna. It is a historic shopping street for high fashion, fine jewelry and rare gems. Here you will find international jewelry houses such as Tiffany, Chopard, and Cartier. For established fashion houses with a long history, be sure to stop by Burberry, Moncler, Gucci, Salvatore Ferragamo, Ermenegildo Zegna, and Dior.

3. Old Town: The city’s Old Town has numerous charming areas to explore for local as well as luxury shopping in Vienna. It is a great shopping destination because it boasts opulent hat ateliers, antique boutiques, and lively markets. Some shops have a long tradition for they date back to the Habsburg era and are still running strong. You can choose to visit what suits your tastes and budgets because you will be surrounded by ample choices.

4. Goldenes Quartier: The Goldenes Quartier is the destination for flagship stores and premium luxury. Set between the streets of Tuchlauben, Bognergasse, and Seitzergasse, the Goldenes Quartier is the new destination for premium luxury fashion in Vienna. It is home to glamorous flagship stores and offers a wealth of international labels. These include British brands such as Vivienne Westwood, Mulberry, Jimmy Choo, and Alexander McQueen. Parisian labels range from Chanel and Louis Vuitton to Saint Laurent, to name just a few. For Italian design, browse stores from Prada to Roberto Cavalli, Miu Miu, and many more. Along Tuchlauben you’ll find DSquared2 and Agent Provocateur.

5. Kärntner Strasse : Kärntner Strasse is the most famous high street in Vienna. This long pedestrian zone is one of Vienna’s famous places to shop and is home to the flagship store of the Austrian brand Swarovski. It offers a wealth of contemporary labels such as Hugo Boss and Karl Lagerfeld and it presents some of the best brands in high street fashion; look no further than H&M, Zara, Mango, and Forever 21. For a one-stop shop, visit the popular Steffl department store and enjoy its mix of designer and high-street items that will appeal to the whole family.

6. Graben: Graben runs between Stock-im-Eisen-Platz and the junction of Kohlmarkt and Tuchlauben, Here you’ll find a mix of luxury brands, independent boutiques, footwear specialists, beauty stores, high street favourites, and watch brands. Shopping highlights include Hermès, Tod’s, Marionnaud, Bally, Montblanc, and Swatch.

7. Naschmarkt: The Naschmarkt offers a great choice of good value yet high-quality foreign foods. It is divided into two parts one side is an alley of food stalls, and the other is chains of restaurants and cafés. It dates back to the times before the discovery of Vienna, and this was then the only place where you could get fresh milk and all the other food products.

Shopping in Salzburg is quite an experience. Tradition and modern life collide between long streets with inviting small stores and boutiques with historical ambiance and large shopping centres on the periphery. Traditional art, attractive souvenirs, genuine handicrafts and fashionable highlights strollers and shopaholics will certainly find what they’re looking for between the historic city centre and the outlet centre.

Salzburg, the enchanting Austrian city known for its rich history and breathtaking landscapes, isn’t just a haven for culture enthusiasts. For avid shoppers, Salzburg offers a delightful blend of tradition and modernity. In this guide, we’ll explore the best areas for shopping in Salzburg, catering to a variety of tastes and preferences.

1. Getreidegasse: Getreidegasse shopping street is Salzburg’s most famous shopping street and is fully pedestrianised, making ambling along popping in and out of the various shops a pleasant pastime. Located right in the heart of town, iconic iron signs hanging outside every premise only add to the street’s charm; spend a happy afternoon browsing artisan stores and local restaurants.

2. Old Town: In the Old Town you will find artisans and craftsmen producing traditional costumes such as dirndl dresses for women and lederhosen for men, foods and drinks, pastries and sweets, record stores specializing on rare recordings from the festival since its early days and all sorts of other shops. In Old Town, you can buy shoes, umbrellas, shirts, and dresses all tailor-made.

3. Kaiviertel: Kaiviertel which is located beyond the hustle and bustle of the historic city center keeps things a bit quieter. You will find beautiful art stores and galleries featuring classic and modern art in the pedestrian area.

4. Linzergasse: Linzergasse is also well known for its many small, independently run shops and it is less fancy than the stores in the old town and significantly cheaper. Old signs hang from the listed and protected building facades

of the charming alley, which has become a home to renowned national and international brands as well as to traditional, established handicraft businesses.

5. Maxglan: You can also visit Maxglan, which is not a typical shopping neighborhood at all, but a traditional, middle-class residential area with lots of traditional specialist shops.

Designer Outlet Salzburg just off the motorway exit for Salzburg Airport the McArthur Glenn Designer Outlet offers brand-name fashion with reductions of up to 70%. Buy your designer wear at sale prices all through the year.

Small shops line the streets and a colourful array of products fill the windows of the wonderful medieval buildings. Innsbruck’s historic old town offers a great selection of souvenirs, mementos, and delicious local delicacies. There are also lots of enticing little shops in other parts of the city so don’t forget to venture out of the center to see just how much there is to discover.

Centrally located shopping centers, such as the Rathausgalerien and Kaufhaus Tyrol, provide a modern shopping experience just a few steps away from the charming little shops in the old town.

The shops and boutiques in Graz are like a wardrobe with a mixed assortment of colourful clothes. Casual outfits for the city stroll share a coat hanger with elegant robes for the evening gala. Affordable second-hand accessories can be had next to expensive jewellery, and traditional costumes compete for attention with flashy designer fashion.

Shopping in Graz, Austria, is a delightful experience for both locals and tourists. The city boasts a unique blend of traditional markets and modern boutiques, offering something for every shopper. In this article, we’ll explore the best areas for shopping in Graz, ensuring you make the most of your retail therapy.

1. Herrengasse: Graz’s main street Herrengasse is lined with magnificent old buildings. Here you’ll find a tempting array of shop windows that are a vibrant gallery of the latest trends: chic shoes, watches, jewelry, cosmetics, contemporary home decor, textiles, accessories, design labels, and much more.

2. Annenstraße: The Annenstraße is a street between Südtirolerplatz and Europaplatz and has numerous clubs, and shops with design and variety stores than anywhere else. Here you’ll discover more playful appropriations of the city and interesting initiatives than in all the remaining city districts together.

3. Hauptplatz: Hauptplatz or the main square is a veritable open-air shopping centre. A variety of gorgeous façades house the shops on the main square, surrounded by a maze of cobbled side streets and alleys packed with unique independent shops and specialist boutiques.

4. Schmiedgasse: Schmiedgasse is mainly a pedestrian zone and a popular shopping area with many small shops and bars. Centuries ago the street was home to craftsmen, blacksmiths, wainwrights, tinners, and gunsmiths. Today, Schmiedgasse is parallel to Herrengasse and offers a historic ambiance in which to shop and stroll with friends.

5. Lendplatz and Mariahilferstraße: In the so-called creative district around Lendplatz and Mariahilferstraße you can browse around shops looking for special, unique, and beautiful designer products. Numerous design shops have settled here in past years – a secret tip for lovers of exclusive ideas for gifts and designer articles. Graz is by the way, the first Austrian City of Design and a member of the UNESCO Creative Cities Network.

6. Sackstraße: Sackstraße or the street of arts where you will find antique shops, galleries, jewelry shops, workshops, museums, and studios offering modern and antique art, popular art, and handicrafts. A fascinating ambiance combined with traditional trade makes “Kunst Meile” street a special attraction. The department store “Kastner &Öhler” is also located in Sackstraße.

7. Südtiroler Platz: Südtiroler Platz Square invites you to take an easy-going stroll around the area. It connects a lot more than just the left and right side of the Mur River and is a prime example of how Graz connects different places to vibrant city life: historic buildings of the Mur suburb merge with the Kunsthaus and a piece of the traditional shopping mile leads right into the whirling Lend area. This exuberance of life is also reflected in the economic life.

8. Franziskanerviertel: The Franziskanerviertel-quarter is one of the most beautiful and popular places in the city of Graz. Small, historic shops coddle up to the outside walls of the gothic Franziskanerkirche church and shape the romantic picture of the place.

9. Jakominiviertel: Jakominiviertel on the other side of the historic city center, Graz has a new creative area. In the last few years, over 40 design and craft enterprises have moved into the Jakomini quarter, giving it the urban flair of a cool new district.

10. Sporgasse: Sporgasse is largely a pedestrian zone and a busy shopping street. It has secretly developed into a real ice cream mile with many stores offering the most exotic ice cream flavours. Amongst them, you will not only find sneakers from Foot Locker or fashionable shoes from Geox, watches and jewelry from Swatch or New One, but also Italian fashion or traditional costumes and many other things.

11. Murgasse: Murgasse is characterized by numerous specialist shops where you will find clothes, watches, jewelry, elegant cutlery and very special knives. Also, lovers of good food can delight their palates and many other kinds of shops also invite you to look around, shop and enjoy.

In the historic old town of Klagenfurt, which was declared a pedestrian zone, you are in the right place. Here you can stroll between craft shops, fashion shops, luxury boutiques, perfumeries, bookstores, and fine department stores.

Souvenirs, beautiful and sweet, old and new, interesting and interesting things are offered here in abundance and you can see by the way two important sights of the city. The Lindwurm at the new place and the Wörtherseemandl at the Dr. Arthur Lemisch place. In between a fortification in one of the many restaurants or cafes round off the walk, on which you might also find one or the other bargain.

Also directly in the city center, there is the City Arkaden a classic shopping center, a little further outside is the South Park a second shopping temple, but in a smaller version. The weekly market, the Klagenfurt Benedictine Market, is recommended to connoisseurs of Luculli. On Thursdays and Saturdays, regional suppliers from Carinthia, Friuli, and Slovenia offer their products – all fresh, organically grown, and incomparably delicious.

Klagenfurt’s biggest shopping center is the City Arkaden Mall in the city center. More than 120 shops of the most popular brands offer everything shoppers desire plus some things they didn’t even know they needed. Besides well-known brands including Müller, H&M, Mango, Zero, Esprit, Hervis, Saturn and many more, original Klagenfurt-based shops can be found here too, such as Modehaus Neuner with its exquisite range of handbags and leather goods.
The weekly Benedictine Market, where you will also come across the statue of the Stone Fisherman. The market is a hub of communication, a place to meet people, chat with them, and perhaps enjoy something to eat or drink together. Thursdays and Saturdays are the traditional market days when products are also sold outside the market hall itself.

The most beautiful Easter market in the Alps-Adriatic region once again treats visitors from near and far to a magical springtime ambiance in the heart of the historical district. Numerous market merchants, direct marketers, performers, eateries, and gardeners transform the Neuer Platz into a colorful springtime oasis. Here on the plaza that surrounds the Lindwurm, you find essentially everything you could wish for during the run-up to Easter: traditional and modern arts & crafts made from glass, wood, and ceramics, hand-painted Easter eggs and embroidered Easter tablecloths, chocolate bunnies and other mouthwatering sweets, beautiful Easter baskets, as well as tasteful decorations for home and garden.

From small shops to browsing the local delicacies in the farmers’ markets through to the international brands in the shopping arcades Linz offers a shopping experience to suit every taste.

Linz, a charming city nestled along the Danube River, offers more than just picturesque landscapes and historical landmarks. For avid shoppers, Linz is a hidden gem, boasting diverse areas that cater to various tastes and preferences. From bustling market squares to modern shopping centers, this article unveils the best areas for shopping in Linz, ensuring a delightful retail therapy experience.

1. Landstraße: Landstraße in Linz is one of the best-known and most-frequented shopping streets in Austria. Starting at the Taubenmarkt square, it works its way south as far as the Musiktheater. Stores and shopping arcades tempt you into window-shop and offer a wide assortment of products. Fashion, books, accessories, shoes, furniture, and much more are available in the numerous retail outlets. The wide selection extends from individual pieces to international brands.

2. Herrenstraße: Herrenstraße is short but sweet and runs from the Landhaus, or state parliament building, to the Mariendom cathedral. As well as historical buildings such as the Bischofshof (Bishop’s Residence), the street is home to a variety of shops to tempt prospective buyers. Distinctive eateries lure you in to interrupt your spending spree and indulge in culinary delights.

3. Bischofstraße: Bischofstraße is the ideal place for a side street with lots of independent shops. In this shopping street, special emphasis is placed on handicrafts and fine details, bringing smiles of delight to many faces.

4. Rainerstraße: Rainerstraße is home to several beauty salons and a florist, as well as Xiling, a fashionable boutique specializing in locally designed, fair trade pieces made from organic materials. Their range of top eco-brands includes Himalaya, Maronski, and Milk, an Austrian label focused on creating beautiful clothes through upcycling.

5. Old Town: Linz’s Old Town invites visitors to enjoy a relaxed amble around the shops. Unusual establishments offer distinctive goods ranging from furniture in unique designs to custom-made confectionery. Often lovingly handcrafted, many of the products are special, one-of-a-kind items. The shopkeepers are also happy to make time for one-to-one advice. Cafés and bars in the picture-perfect squares of the Old Town are inviting spots for a moment’s relaxation.

Bregenz is home to a number of remarkable shops, many of them located in a pedestrian area in the center of the city. It includes specialty shops that attract both locals and visitors to the city.

Bregenz offers a shopping city experience that reinvents itself time and again. While large shopping centers strive to score with hectic busyness and barely differentiable abundance, the city on the lake impresses with the harmonious interplay of companies and culinary and cultural offerings: in the smallest of spaces, high-quality retailers meet well-known cultural institutions such as Kunsthaus, Vorarlberg Museum or Landestheater and combines with real delicacies of sophisticated gastronomy – from the trendy cappuccino bar on the traditional tavern to the award-winning award-winning restaurant.

Zell is See has a beautiful, traditional town center which is traversed by a pedestrian zone and traffic-calmed area. The town is very inviting when it comes to shopping in the local shops and outlets. Take your time and explore the shopping malls around Zell am See-Kaprun. Sport, fashion, equipment but also many regional specialties and souvenirs are on the shopping lists of our guests. Regional specialties, Italian delicacies, and traditional arts and crafts products can be found on the markets. The forecourt of the Ferry Porsche Congress Centers and the main square in Zell am See turn into romantic Advent and Christmas markets early in winter every year. The markets invite to sample regional specialities, and buy traditional Pinzgau.

Sport, adventure, and action are on the agenda in the Zell am See-Kaprun holiday region and you can buy suitable and quality sports equipment from the professionally managed sports shops.

Kitzbühel is renowned for its elegant, timeless chic, and world-class craftsmanship still upheld today by the many fine shops and boutiques. From traditional handicraft shops to attractive shopping centre. The wonderfully designed shop window fronts in Kitzbühel, Wörgl, and St. Johann in Tyrol tempt you in to enjoy an extended shopping spree. In the Kitzbüheler Alpen, you’ll come across designer items, traditional fashion, sportswear, fashionable accessories, local foods, and small souvenirs.

Austria, a country renowned for its rich history, stunning landscapes, and vibrant culture, offers a unique shopping experience for visitors. From traditional products deeply rooted in Austrian heritage to modern innovations, the shopping scene in Austria caters to diverse tastes. Let’s embark on a journey through the must-have items when exploring the markets and boutiques of this enchanting country.

1. Sachertorte Chocolate Cake: Sachertorte is the most famous chocolate invented in 1832 for Prince Wenzel von Metternich and one of the most famous Viennese culinary specialties. It consists of a dense chocolate cake with a thin layer of apricot jam on top, coated in dark chocolate icing on the top and sides, and is traditionally served with unsweetened whipped cream. The cake comes in various sizes and is packed beautifully making it an ideal gift.

2. Mozartkugel: Mozartkugel consists of pistachio marzipan surrounded by layers of dark and light praline cream coated in the finest rich dark chocolate. It offers the most typical Austrian chocolate pleasure and is a signature souvenir for anyone who wants to take a little piece of Austria back home.

3. Manner: The Manner wafers have become a symbol of Viennese culture and lifestyle. Manner’s beloved wafers have been a part of Viennese lives since 1898. The Original Neapolitan Wafers are Manner’s classic and best-selling product. They are made of five layers of tender wafers filled with four layers of delicate hazelnut cocoa cream and hazelnuts in the cream.

4. Zotter Chocolates: Zotter is a famous chocolate manufacturer in Austria producing organic and mouth-watering chocolate. It offers an incredible range of taste combinations to please all palates. Flavors include everything from pineapple-paprika, apple-balsamic vinegar, chili & rum, milk, and oats to classic chocolate flavors such as strawberry and apricot.

5. Mini Pralines: Mini Pralinés are a fine selection of miniature chocolates lovingly arranged in gorgeous gift boxes. It is a chic and informal gift or the ideal box for a moment of self-indulgence.

6. Staud’s Preserves: Staud’s Preserves have been pampering the Viennese and the world with the most exceptional fruit jams and preserves since opening their shop in 1947. The pleasure of Staud´s sweet and sour specialties simply comes from their natural taste. They have more than 200 varieties of sweet and sour fruit preserves, sliced fruit, syrups, and chutneys.

7. Apricots: The Wachau region of Austria is known worldwide for its apricot orchards. You can buy apricots bottled in a wide range of products including jam, compote, schnapps, and sweet liqueurs, which are used in a wide range of cuisines in Austria.

8. Austrian Wine: Austria’s wines are now highly prized by wine experts and wine lovers all around the world. The diversity of the Austrian wine landscape is reflected in the wide variety of wine styles. The balanced fruit-driven acidity and expressive aromas are apparent in all wines and the flagship wine of Austria is Gruener Veltliner.

9. Schnapps: Schnapps is a popular alcoholic beverage in Austria that may take several forms, including distilled fruit brandies, herbal liqueurs, infusions, and flavored liqueurs made by adding fruit syrups, spices, or artificial flavorings to neutral grain spirits.

10. Styrian Pumpkin Seed Oil: Austria is home to the best pumpkin oil and the specialty of the Styria region home to the world’s best pumpkin seeds. Styrian pumpkin seed oil, also known in Styria as black gold is a natural dark green. It is used in salad, soup, marinade, pasta, dips, pastries, and other dishes.

11. Demmers Tea: Demmers Tea is the best tea producer in Austria where you can find an extraordinary selection of 300 tea and tea accessories. They sell varieties of black tea, green tea, white tea, oolong tea, Pu Erh teas black, chamomile tea, and peppermint tea in lightweight tin packages in various designs and styles.

12. Loden Coats: Loden refers to a style of long overcoat originating in the Austrian Alpine region of Tirol. What makes a Loden fabric a ‘Loden’ is the extensive wet-finishing process the loosely woven wool fabric goes through, resulting in a denser fabric. You can buy an authentic Austrian Loden coat that represents a legacy of tradition, craftsmanship, and quality dating back to 1000 B.C.

13. Dirndls: A dirndl is a bodice dress, consisting of a wide skirt, a colorful apron, a bodice, and a short or long-sleeved white or chequered blouse. There are dozens of dirndl varieties and many of them characterize a specific region. For colder weather, there are heavy dirndl coats in the same cut as the dresses, with a high neck and front buttons, thick mittens, and wool hats.

14. Augarten Porcelain: Augarten is Austria’s most traditional porcelain factory. It is famous for its vases and tableware, figurines jewelry boxes, decorative plates, coffee services, and Viennese breadroll all stamped with the blue-striped shield as a sign of authenticity.

15. Snow Globe: The Viennese snow globes show the world in miniature. For over 100 years, the glass globes made by the Viennese snow globe maker Perzy have enchanted people with their romantic winter landscape themes. The snow globe is available in various sizes you can let it snow on key landmarks, mountains and villages, animals, cakes, Johann Strauss, Empress Sissi, and even expressions of love.

16. Klimt Art: Gustav Klimt is a Viennese artist famous for the world-renowned painting The Kiss. The notable painting can be found on numerous objects such as T-shirts, mugs, umbrellas, flip-flops and posters.

17. Swarovski Crystal: Austria is the headquarters of the Swarovski crystals. Swarovski’s famous figurines and classic jewelry collections are souvenirs that last and are available across the country through their stores. They have gift items from figurines to home decor, chandeliers, jewelry, sculpture, and couture. You can buy a vast variety of bangles, bracelets, brooches, and sets, and jewelry for men fashion.

18. Christmas Ornaments: Christmas ornaments are classic when visiting Austria during Christmas you must visit the local Christmas markets and check out their ornaments. The Christmas ornaments are available at different Christmas markets across the city and are made of mouth-blown glass which is carefully hand-painted with different figures and designs that are hung on the trees.

19. Mozart Music Box: Mozart music box named after the prolific and influential composer of Austria. It is a perfect souvenir, which will remind you of your time in the country. You can buy music boxes in different shapes, designs, and music melodies, which are played from the box.

20. Lobmeyr Crystal Glass: J. & L. Lobmeyr is a glassware company founded in 1823 is a family-run business making drinking sets, vases, paperweights, tumblers, chandeliers, and lamps. Their clientele includes the royal house of Austria, the Vienna State Opera, and Michelin star restaurants.

21. Empress Sisi Fridge Magnets: Since her assassination in 1898, Empress Elizabeth has become a kind of cult figure around Austria, praised for her rejection of her royal duties. The Sisi museum, inside the Hofburg Palace, contains a shrine of over 300 items once owned by the Empress and has a gift shop where you can purchase all things related to the former Queen including fridge magnets.